Branding of the Nursing Profession in Saudi Arabia: Current State and Future Steps

Roaa Gassas, RN, MSN

King Abdulaziz Medical City, Jeddah, Kingdom of Saudi Arabia

Dr. Roaa Gassas, RN, MSN, King Abdulaziz Medical City, Jeddah, Kingdom of Saudi Arabia.

Keywords: Nursing; Professional Brand; Saudi Arabia; Branding Strategies; Nurses

Abstract

Introduction
The absence of a proper professional brand had affected the status of nursing nationally. Many of the current issues require reconceptualisation instead of radical solutions. Transforming the roles of nursing management and staff nurses can positively influence career branding. Leadership, knowledge and career path development constitute the core of the professional brand. Focusing on active branding will automatically sort out major local issues in addition to promoting global health coverage.
Aim
This paper presents the current situation of professional branding in Saudi Arabia and offers potential solutions for enhancing the professional brand for nurses.

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