Smartphone Social Network Services for Female User in Taiwan: Grounded Theory Analysis

Yi-Sheng Wang

Associate Professor, Department of Marketing & Distribution Management, Oriental Institute of Technology, Taiwan

Dr. Yi-Sheng Wang, Associate Professor, Department of Marketing & Distribution Management, Oriental Institute of Technology, Taiwan.

Keywords: Grounded Theory; Smartphone; Social Network; Female User

Abstract

This study began with a microscopic of the smartphone social network services, leading to a comprehensive view of social context. To decompose the female user value in the smartphone social network services, using a three-stage coding process through grounded theory. The contribution of this study is to reveal a theoretically-saturated of a conceptual framework, and to discover the fourteen theoretical propositions.

This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited. (CC BY 4.0).