The Significance of Consumer’s Educational Level and Other Sources of Motivation Towards Attitude to Organic Food Products: A Case Study of Riverdale, Georgia

Jacob Oluwoye

Professor of Transportation and Environmental Health & Director Center for Urban and Rural Research (CURR) Department of Community and Regional Planning College of Agricultural, Life and Natural Sciences Alabama A&M University, USA

Dr. Jacob Oluwoye, Professor of Transportation and Environmental Health & Director Center for Urban and Rural Research (CURR) Department of Community and Regional Planning College of Agricultural, Life and Natural Sciences Al

Keywords: Organic Farming; Agriculture; Policymakers

Abstract

Purpose
The purpose of this paper is to examine the relationships between consumers years of educational level completed and other sources of motivations towards consumers attitude to organic food products among samples of Riverdale residents in Georgia, United State of America.
Methods
The data was obtained from consumers in the vicinity of large shopping malls located in Riverdale, Georgia through the design of a questionnaire survey. Data collection took place last year August- December, 2018 in Riverdale, Georgia. The data collection survey instrument was designed in two sections. Purchasers were approached during their food shopping in outlets of three retail chains in two different areas of Riverdale (one outlet per chain) using a structured questionnaire. Overall, 80 people were approached, 60 of which were qualified for the sample included in the time frame of the survey (57.5 percent). SPSS IBM Statistics software v.23 was used for all statistical analysis.

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